The Wholesale Marketplace & Community

Built By the Industry
For the Industry

Welcome to Hubventory!

Gold bracelet laid uopn a fashion magazine

Why is Hubventory the #1 Online Wholesale Marketplace for boutique retailers & shops?

At Hubventory, we're more than a wholesale buying platform, but we have one of those too. Our curated community of brands are handpicked and vetted by thousands of retailers, and our inventory planning collections, ROI calculator, open-to-buy budgets and all of the integrations you'll find on Hubventory were created just for you by our community of retailers, and the team of former boutique & shop owners.

We built Hubventory to make buying smarter for retailers, and more cost-effective & omnichannel for brands.

How does Hubventory work?

Discover Products

Use your personal style feed for new & trending products recommended for you.
Follow Brands

Discover & follow brands you love for daily new arrivals in your feed.
Plan Collections

Save products to your planning collections to map out your next purchase.
Save & Shop

Add to Cart anywhere on Hubventory, Hub members save on shipping and orders exclusively!

Ready to get started?

Meet Our Community

Hubventory was created by The Boutique Hub, the most trusted community in independent retail.

When you shop or sell on Hubventory, you not only access a wholesale marketplace, but also:

Weekly live expert business training
Vast training library on wholesale & retail business topics
Live events, business conferences, LA tours & market meetups
Member perks, pricing & discounts on many tools used daily
A welcoming community to collaborate with daily

Join the Community

Take a peek inside The Boutique Hub

Live Events

Connect with thousands of retailers and fellow wholesale brands at the largest business event for retail boutiques in the world, The Boutique Summit.
Community over Competition

A rising tide lifts all ships, when business owners work together, we all become stronger. Share ideas, trends, struggles and connect daily.
Trusted Partners

Save on tools you use daily, with exclusive Hub discounts & offers. From shipping to supplies, apps, to services. Connect with our community partners.
Expert Education

Learn from the best in the business weekly. From ads experts, top retailers, trusted wholesalers, inventory and shipping specialists and more.

We love our Community

People buy from people - Ashley taught me that! We have loved the relationships we have built within the hub and are so excited for this platform! It's going to be an amazing tool to create even better relationships with retailers!

Sara Aiken Costa Threads
I've allowed myself to grow & flourish so much since joining the HUB. It's not everyday you find souls who cheer you on and steer you in the right direction & I know, I wouldn't be here without you guys! Love & Thanks to all of the team! Let's GROW again!

Ashley Chapman Homegrown Hippie Wholesale // MoonGLO Self Tanning Mousse
So here at Chinese Laundry we have expanded our network to territories we have not been able to touch through Hubventory in the past week we have have gained 4 new accounts and they have also ordered all seasons that we had available and this is currently the only ordering platform that we are on where we gain a new audience and new accounts.

Chinese Laundry
At She+Sky we love working with Hubventory! It is actually the only wholesale platform we are on, which has a lower commission for sales and it is also a good way for us to network and work with all the other customers not just at market!

She + Sky
I love Hubventory because they are for the vendors, they are with us, they understand us and there are SO MANY marketing opportunities for all of us! And you guys the best part is the low low low commission [rate] for all of us!

Main Strip
We are sooo incredibly excited to be part of this community and the Hubventory page! TBH has been such a great experience and helped us connect with other boutique owners around the country.

Sydney Petersen Bizzy's Wholesale
I think what you are doing was such a missing link in this industry for so long! Aside from the support you provide to boutique owners, you are working to connect stores to the brands they carry. You are lifting the mask so we can see each other as faces behind the brands and the boutiques even in an online forum.

Heather DeSimone Leetie Lovendale

Trusted By

Join the brand membership

Meet our team

Meet the team behind Hubventory & The Boutique Hub, sharing a passion for retail and changing the lives of business owners every day.

Founder, Ashley Alderson

Once upon a time, boutiques were elusive creatures that were difficult to find online. That's when our Founder Ashley Alderson first started The Hub based on her desire to shop boutiques around the world, regardless of her rural location. Hailing from North Dakota where her nearest shopping opportunity was over 300 miles away, she longed for a place online she could go to find and shop the boutiques she loved together in one place.

What happened next was pretty exciting.

Once launched, Ashley's formal background in small business development and marketing began to foster a deeper community at the Hub. Ashley noticed that these owners she featured needed a greater voice in fashion, specialized coaching and training, and a central point to connect, collaborate, share tips and find tools to grow their businesses.

Today, Ashley passionately leads The Hub and it's two sides of its platform, while still coaching and mentoring many boutique owners, and being an advocate for small businesses in fashion.

She is a wife, busy momma of 3, jewelry junkie, barrel racer, cancer survivor, speaker of sarcasm, and heart for those with a dream.