NEW! True Shampoo

HOT off the press! Discover a shampoo that goes beyond the surface. Our True Shampoo provides 100% sulfate-free and silicone-free nourishment to your hair, unblocking follicles and smoothing it to silky-soft perfection. True Shampoo lathers bee-autifully while restoring essential amino acids and adding hydration. 

Get ready for ultra-shiny, baby-soft strands, all thanks to real, from-the-earth ingredients!

• Made with ALOE as the first ingredient instead of water, so it's jam-packed with essential amino acids that preserve your hair's natural structure and promote softness and shine. 

• Infused with Red Algae Extract (Chondrus crispus) that helps add long-lasting moisture and restore damaged follicles. 

• Made with ZERO sulfates, parabens, phthalates, silicone or hidden fragrance; this is the absolute cleanest shampoo you can possibly find!

For Hydrating Shampoo - Choose Lavender Citrus. 

For Clarifying Shampoo - Choose Rosemary Mint. 

Need a refill? True Shampoo - 32oz Bulk Refill 

Break free from traditional shampoo and experience the dream hair you never thought was possible! Served up in a plastic-free aluminum bottle. Don't need a pump? Let us know in order comments!

Instructions: Wet hair. Lather a small amount of shampoo with water. Gently massage into hair mainly on the scalp and roots. Rinse clean. For a deeper clean, leave shampoo in for 1-5 minutes.  Pro-Tip! Need more lather? Add more water, not more product.  Pro-Tip #2: to open - turn the bottom of the pump top clockwise to tighten then turn the pump top counterclockwise to pop up and open. 

Ingredients: Aloe barbadensis Leaf Juice, Vegetable Glycerin, Saponified Coconut and Safflower Seed Oil, Cyamopsis tetragonoloba (Guar) Gum, Chondrus crispus (Red Algae) Extract, Carrageenan (Irish Moss), Camelia sinensis (Tea Plant) Seed Oil, Helianthus annuus (Sunflower) Seed Oil, Oryza sativa (Rice bran) Oil, Chamomilla recutita (Matricaria) Flower Extract, Quillaja saponaria (Soap Bark) Extract, Carica papaya (Papaya) Fruit Extract, Ananas sativus (Pineapple) Fruit Extract, Rosemarinus officinalis (Rosemary) Leaf Extract, Vitamin E (non-GMO and gluten-free) Camellia sinensis (Green tea) Leaf Extract, Gluconolactone and Sodium Benzoate, Potassium Sorbate. 

Rosemary Mint: Rosmarinus officinalis (Rosemary) Oil, Vanilla planifolia Extract w/ Capric Triglyceride, Mentha Arvensis (Peppermint) Leaf Oil.

Citrus Lavender: Lavandula angustifolia (Lavender) Flower Oil, Aurantium bergamia (Bergamot) Peel Oil.