We’ve got you covered with five Summer collection ideas that can be catered to any boutique!
Curated collections are incredibly important for retailers as they establish a unique brand identity, enhance the customer experience, tell a compelling story, provide opportunities for upselling and cross-selling, stay relevant with seasonal trends, and build credibility and trust with customers. By carefully selecting and organizing products, retailers can create a cohesive and consistent image, making the decision-making process easier for customers and inspiring them with new styles and ideas. Curated collections also allow for strategic upselling and cross-selling, enabling retailers to showcase complementary items. By staying up-to-date with seasonal trends and refreshing their collections, retailers demonstrate their expertise and credibility, ultimately attracting and retaining customers, leading to increased sales and long-term success.
*All inspiration photos sourced via Pinterest*
Wild West
Western fashion is having a huge moment right now and summer feels like the perfect time to embrace your inner cowgirl! This can be adjusted to your customer base. If your customers are naturally drawn towards western wear, obviously go all in! If this is something new for your customers, add a few trendier items to this collection that can be seamlessly integrated into your inventory such as fringe or denim tops.
Summer Sunsets
All things warm hues; oranges, pinks, and purples! This could make for a fun themed event as well. Everyone loves a good theme and these hues never go out of style for summer months.
Beachy Keen
All things beachy! Swimsuits, cover ups, beach and pool accessories, and general summer must-haves. Throw in a few trendy items that will resonate with your audience as well such as crochet sets, straw cowgirl hats, or trucker hats.
Cottagecore Charm
Tis the season for sundresses galore! This collection can be filled with romantic dresses, puffed sleeves, soft floral patterns, and bows of course. Promote this with a dreamy Summer picnic photoshoot with lots of florals and pastel patterns!
Sail Away
Nautical-inspired fashion that nods to the old-money trend. Think natural and navy hues, linen fabrics, stripes, and sailor-like hems.
At Hubentory.com, we understand the importance of curating collections for every type of retailer. Explore our handpicked curated wholesale collections here, we promise there is something for everyone!
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