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Spring/Summer 2024 Color Trends

Spring/Summer 2024 Color Trends

Staying ahead of the curve with color trends is crucial as a retailer. No matter what your customer type is, or what products you sell, insight to the seasons trending colors can increase sales and cater to new customers. Here’s the top color trends for retailers this spring / summer… spoiler alert: we’re obsessed!! 

Peach Fuzz

We couldnt write this blog post without mentioning Pantone’s Color of the Year: Peach Fuzz. This color is a fresh approach to a new softness. Subtly sensual, a heartfelt peach hue with a tender touch. When paired with bold hems and different textures, this soft hue makes a bold statement. 

Icy Blue

These cool baby blue hues create a fresh color palette with the pale, airy lightness of pastels, but with a twist of metallic ice and glacial tones. This color has a very “cool girl” vibe that we are loving! 

Power Pastels 

These hues felt like a no-brainer for a spring color trend blog. This classic Spring staple is back in style this season! Turn your store into a flower field with pistachio greens, soft corals, and playful pinks and peaches. 

Purple Rain

A new shade for the spring lineup that we dont typically see during this time of year, but we are obsessed! Purple was prominent on the runway in so many of its shades, including lilac, amethyst, and lavender. Try an all purple look for added dimension.

Shades of Red

An ever popular color choice, red is in again for the spring. Wear unique shades like cherry, dark merlot, and fiery red. The color of 2023 is here to stay in 2024. Some might even say red is the new black… what do you think?! 

Pale Yellow

Think of pale yellow hues as your neutral this spring! Shades like butter yellow, pale sunshine, and lighter yellow tones that closely resemble cream are trending. Move over beige, pale yellow is the new it-girl color this season! 

White Noise

Not-So-Winter White, all-white outfits with a sophisticated touch, co-ords, suit pants & jackets, dresses. Keeping to an all white outfit allows the textures and layering to pop! 

Spring/Summer Apparel, Accessories, Shoe, and Home Trends 

Want the scoop on everything trending this season for retailers? Download our free Buying & Trend Guide! 

Shop all of these trends and MORE on Hubventory, the wholesale platform made by the industry, for the industry:

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