As we step into July, retailers are gearing up for a bustling season of sales, preparing for both summer’s peak and the early fall inventory. Knowing when to source inventory to ensure enough marketing time for each product is crucial. Our monthly wholesale buying guides can help you make sure you are sourcing seasonal wholesale at the right time!
July is the perfect time to really focus in on your fall collections and marketing tactics. What events will you hold this Fall? What collections will your customers be looking for? Is your customer base going to be at football games this fall? Getting the kiddos ready for school? Or maybe she’s a career oriented boss babe looking for some fall blazers to refresh her work wardrobe. Whatever your customer base is, one thing is for sure. We all need a refresh with the seasons. With that, lets get into the July Wholesale Buying Guide, for all types of retailers!
What should you be buying this month on Hubventory?
1. Fall Preview
Transitional Apparel
As we move from summer to fall, transitional pieces become essential. Think lightweight sweaters, cardigans, and jackets that can be layered. Neutral tones and earthy colors are perfect for this time of year. This is a no brainer for every clothing boutique, no natter your customer.
Boots and Sneakers
Footwear is a crucial category for fall. Stock stylish boots and versatile sneakers that can be worn with a variety of outfits. Comfort and durability are key selling points, especially for everyday wear.
Home Decor
Prepare for fall home decor trends by offering items like cozy throws, decorative pillows, and autumn-themed accents. Think warm colors, soft textures, and nature-inspired designs.
2. Outdoor Activewear
Athleisure
With the weather still warm through early fall, outdoor activities swill still in full swing. Stock up on breathable and moisture-wicking activewear, including leggings, shorts, and sports bras.
Accessories
Accessories like hats, sunglasses, and hydration packs are essential for outdoor activities. Ensure you have a range of styles and functional designs to cater to different needs.
3. Work Wear
Office Attire
Everyone needs a good wardrobe refresh for fall, and this includes work attire! Stock classic pieces like blazers, dress pants, and button-down shirts, as well as office-friendly trendy items.
Comfortable Work-from-Home Clothing
For those working remotely, comfortable yet professional clothing is key. Think of soft fabrics, relaxed fits, and versatile pieces that can transition from home to virtual meetings seamlessly.
4. Back to School Prep
Student Essentials
With the back-to-school season approaching, now is the perfect time to stock up on essentials for students. Consider trendy notebooks, planners, and writing instruments. Eco-friendly and personalized items are particularly popular.
Teachers’ Prep
Teachers are also gearing up for the new school year. Offer a variety of classroom supplies, organizational tools, and decorative items to help them create a welcoming and efficient learning environment.
Gameday Gear
School spirit is in full swing during the back-to-school season. Stock up on gameday apparel and accessories, including team jerseys, hats, and face paint. Look for items in school colors and with team logos to attract students and parents alike.
Final Tips
- Stay Informed: Keep an eye on emerging trends and consumer preferences. Regularly review market research and industry reports to stay ahead.
- Diversify Your Offerings: Ensure you have a mix of products that cater to different demographics and price points.
- Leverage Seasonal Promotions: Use seasonal themes in your marketing and promotions to attract customers and boost sales.
By strategically selecting the right products and staying ahead of trends, you can ensure your store is well-stocked and ready to meet customer demands. Happy wholesale buying, and here’s to a successful fall season!
