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Black Friday Ideas for Small Businesses

Black Friday Ideas for Small Businesses

“What are some Black Friday ideas for small businesses?” Black Friday is upon us and holds so much potential for small businesses. However, if you want to ensure a seamless and successful Black Friday for your small business, you need to start planning now! We have you covered with Black Friday ideas for your small businesses.

Black Friday Ideas for Small Businesses

  • Advertise
  • Stock Up on Inventory
  • Run a Sale
  • Get the Word Out
  • Promotion Ideas for Online
  • Capitalize on Pink Friday
black friday ideas for small businesses

Let’s dive deeper into how your small business can capitalize on Black Friday this year!


  • Create an event on Facebook for your store
  • Share your Black Friday plans on social media leading up to the day
  • Create a Black Friday highlight and add to it daily leading up to the event
  • Create a special Black Friday Gift Certificate to use at a later date (maybe on a slower week)
  • Create a Black Friday shopping guide and promote on socials
  • Send out an email and text message to customers reminding them to stop by your shop on Black Friday
  • Hang up flyers in your brick and motor store (if applicable)
  • Share a sneak peek on socials of what will be available to shop

Stock Up on Inventory

Run a Promotion

  • Run a Black Friday Doorbuster, first 50 customers in the store get a swag bag
  • Create Black Friday bundles, pre-wrapped gifts for moms, teachers, best friends, and teens – What are you overstocked in?  Run a Black Friday BOGO 1/2 off to keep them moving! 
  • Run a Black Friday Giveaway – anyone who purchases that day is in for a Yeti! 
  • Make a Black Friday collection on your site with sale items and bundles
  • Offer product bundles and pre-wrapped gifts for friends, teachers or stocking stuffers as go-to add-on sales

Get the Word Out

  • Make a basket of things to give away (have an email sign up list)
  • Christmas tree with ornaments and a ribbon tied with a discount on the ribbon at the time of purchase.
  • Offer drinks and appetizers for a Sip and Shop event 
  • Fashion show with Holiday looks 
  • Ugly sweater contest
  • Create Black Friday tees for your in-store team!

Marketing Ideas for Online Businesses

  • Add a link to the comments with a local charity for people to make a donation to
  • Pick a charitable organization and offer for every sale do a donation ex: today $1 will be donated to “backpacks for kids”
  • Offer a local designer to go on your live at a certain time during the day and cross-promote with each other
  • Host a Black Friday live sale
  • Do a Black Friday trivia night – origin, history, shopping fun facts, etc. 
  • Collaborate with other small businesses in the local community and have a destination shopping event
  • Photo grid with other boutiques and small businesses saying “shop small first” or “shop local and shop small”
  • Add a Black Friday banner to your homepage
  • Offer product bundles and pre-wrapped gifts for friends, teachers or stocking stuffers as go-to add-on sales

Event Ideas

  • Stocking Stuffer Bar
  • Boutique crawl
  • Host mens’ night with giveaways
  • Offer free wrapping weekend with a charity like girl scouts to wrap for donations
  • Layaway

Capitalize on Pink Friday

When thinking of Black Friday ideas for small businesses, don’t knock Pink Friday! The best shop small event for retailers is back and better than ever … PINK FRIDAY! One HUGE day to #ShopSmallFirst–before Black Friday & before the big guys…Created by The Boutique Hub! Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst.

Black Friday is the largest shopping day of the year, but the sales and promotions from big box stores often overshadow the experiences that small businesses are focused on providing.

The goal on November 18th is to build hype around the best shop small event for retailers and to celebrate the businesses that are the backbone of our local communities, whether online or brick and mortar. Any small business can participate in Pink Friday!

We hope you liked this blog on Black Friday Ideas for Small Businesses. For more Holiday tips, tune in to our signature course from The Boutique Hub, Holiday Marketing Masterclass! Inside this course, join Ashley Alderson, Boutique Marketing Expert and Founder of The Boutique Hub to walk through 6 Key Areas to maximize this holiday season. 

From content planning, eCommerce, and events to profitable promotions, team training, and traffic….this is the most sought after Holiday training program online. And it’ll impact your business all year long!

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