The holiday season is the perfect time to refresh your store’s collection with colors that resonate with your customers. This year’s palette brings a balance of rich, bold hues and timeless neutrals, offering something for every style. Whether your shoppers are looking for cozy winter staples or standout pieces for festive occasions, these trending colors will help your boutique capture the spirit of the season.
Let’s dive into the top five holiday color trends for 2024 and how to incorporate them into your store’s lineup.
1. Poached Plum: A Bold Statement of Creativity
This season, deep plum purples are taking center stage. Poached Plum is rich, unique, and exudes a sense of creativity and confidence. While styling purple can be a bit of a challenge, its versatility shines when paired with both metallic accents and neutral tones. Imagine pairing a sleek plum dress with gold accessories for a sophisticated holiday party look, or mixing plum knits with beige coats for a more laid-back ensemble. This color brings a sense of originality to any wardrobe, making it a must-have for fashion-forward shoppers.
Styling Tip: Stock plum pieces like velvet dresses, cozy sweaters, or luxurious scarves, and promote them as statement items for customers looking to stand out during the holiday festivities.
2. Roasted Hazelnut: The Ultimate Cold-Weather Neutral
Earthy browns are an essential for cold-weather wardrobes, and this season, Roasted Hazelnut is the go-to shade. Symbolizing strength and dependability, this warm, inviting hue acts as a versatile neutral that pairs effortlessly with almost anything. Whether you’re curating casual looks or sophisticated outfits, brown tones create a polished and sleek appearance.
This color also offers endless styling opportunities. Combine different shades of brown for a monochromatic look, or get bold by pairing it with bright colors like cranberry or pine tree green. Roasted Hazelnut offers a timeless yet modern appeal that customers will love.
Styling Tip: Add cozy knits, wool coats, and tailored trousers in shades of brown to your collection, and offer styling tips for layering different hues of brown for an elevated look.
3. Cranberry: Passion and Energy for the Holidays
Nothing says holiday season like a bold, festive red, and this year, Cranberry is making a major comeback. Red is the color of passion, love, and energy, perfect for holiday celebrations and special nights out. This eye-catching hue instantly adds warmth and excitement to any outfit, making it a go-to choice for statement pieces.
Whether you’re offering red dresses, blazers, or accessories, cranberry adds a dynamic, festive vibe to your store’s holiday collection. This hue is perfect for customers who want to make a bold entrance at their holiday events.
Styling Tip: Stock dresses, bold blouses, and accessories like red handbags and shoes. Showcase cranberry as a key color for holiday parties, promoting it alongside metallics or classic neutrals.
4. Pale Cream: The Luxe Neutral of the Season
For those who prefer a softer, more refined look, Pale Cream is the ideal neutral for this season. Shades of light beige, swan white, and soft creams evoke the freshness of winter, bringing a crisp, airy feel to any outfit. These delicate tones offer a touch of luxury and sophistication, perfect for layering and adding an understated elegance to holiday wardrobes.
Pale cream pairs effortlessly with both darker shades like plum or pine green and metallics like gold and silver. It’s also a great base color for layering, making it a versatile addition to any collection.
Styling Tip: Offer cream-colored sweaters, satin blouses, or cozy outerwear. Promote this color as a key neutral that customers can use to create effortlessly chic winter outfits.
5. Pine Tree: A Soothing Pop of Color
Deep, earthy green shades like Pine Tree bring a sense of calm and optimism to the holiday season. Tones such as pine, emerald, and forest green are perfect for customers looking for a rich, grounded color that still makes a statement. Traditionally, these hues are seen in heavier fabrics, but for an unexpected twist, encourage your shoppers to experiment with lighter fabrics like satin or silk.
Green is also incredibly versatile, pairing well with neutrals, golds, and even cranberry. Whether you’re offering outerwear or accessories, this color will resonate with customers looking to embrace a natural yet stylish look.
Styling Tip: Stock pine green blazers, dresses, and scarves in a variety of textures. Suggest pairing them with softer materials like satin for a luxurious contrast, or with metallics for a festive flair.
Need help sourcing these trending colors? Hubventory has you covered with wholesale options that will ensure your store stands out this holiday season. Start browsing today, and get ready to stock your shelves with the season’s most coveted hues!
- Smart Buying Strategies for 2026
If there’s one thing we know heading into 2026, it’s this: buying inventory isn’t getting any simpler, but it can get smarter. Between shifting customer behavior, rising shipping costs, and tighter margins, boutique owners are being asked to do more with less. The good news is that a few intentional buying strategies can go a long way in protecting your cash flow and boosting profitability. - How to Increase Your AOV (Average Order Value) in 2025As a retailer, increasing your average order value (AOV) is one of the most effective ways to grow your business. AOV represents the average amount of money that customers spend on each purchase, and it’s a crucial metric for understanding your store’s profitability. In this blog post, we’ll explore some strategies that retailers can use to increase their AOV.
- What’s a Good Margin? Understanding Wholesale Markups That Actually WorkPricing your products can feel like a game of strategy—and let’s be real, it’s one of the most important decisions you make as a retailer. Set your prices too high, and customers walk. Set them too low, and your profit disappears. So what’s the sweet spot? Let’s talk about margins and markups—what they really mean, … Continued
- Why USA-Made Wholesale Products Are a Smart Choice for BoutiquesIn an ever-changing retail environment marked by global shipping delays, rising costs, and shifting consumer priorities, boutique owners are rethinking their buying strategies. One increasingly popular solution? Sourcing USA-made wholesale products. Domestic manufacturing offers more than just peace of mind—it brings real business advantages like tariff-free pricing, faster turnaround times, and products that align with today’s demand for transparency and sustainability. Hubventory makes it easier than ever to discover and shop these American-made finds.
- Smart Buying Strategies for 2025: How to Stay ProfitableWholesale buying isn’t just about filling racks—it’s about making strategic, data-backed decisions that serve your customers, strengthen vendor relationships, and ultimately boost profitability. In our recent webinar, The Boutique Hub’s Director of Wholesale Samantha Conner tackled the most common challenges boutique owners face and outlined a smart, customer-first approach to buying that drives results. Here are the best takeaways!
