Hubventory Blog
Skip to content
2024 Fall/Winter Color Trends

2024 Fall/Winter Color Trends

As we transition into the cozy embrace of Fall and the frosty elegance of Winter, trending colors in the retail space undergo a transformation to reflect the changing moods and tones of the season. The trending color palette for Fall/Winter 2024 is a sophisticated blend of warmth, vibrancy, and understated luxury. Whether you’re shopping for your apparel boutique or looking for trending home & gift items, these five color trends are set to define the upcoming season.

Toasty: Embracing Autumn’s Warmth

Autumn is synonymous with warmth, and the Toasty palette captures this essence beautifully. Think burnished browns, sepias, and pumpkin seed hues. These colors evoke the imagery of falling leaves, spiced lattes, and cozy evenings by the fire. Toasty tones are versatile and can be paired effortlessly with other seasonal shades, making them a staple for any collection.

How to Style:

  • Casual Looks: Incorporate Toasty tones in oversized sweaters, corduroy pants, and ankle boots.
  • Formal Attire: Opt for sepia-toned blazers or burnished brown trousers for a sophisticated yet autumnal office look.
  • Accessories: Complete your ensemble with pumpkin seed scarves or handbags for a subtle nod to the season.

Red Hot: Igniting Passion and Energy

Fall/Winter 2024 is set to sizzle with the Red Hot palette. This collection of tomato red, brick, fiery reds, and dark burgundy shades brings a dynamic and bold energy to the season. These colors are perfect for making a statement, whether through a daring dress or a standout accessory.

How to Style:

  • Evening Wear: Choose a dark burgundy gown or a fiery red cocktail dress for an unforgettable night out.
  • Daytime Looks: Brick red coats or tomato red sweaters add a vibrant pop to everyday outfits.
  • Layering: Mix and match various shades of red within one outfit for a monochromatic yet textured look.

Military: Inspired by Utility and Nature

The Military palette draws inspiration from utility wear and the natural world. Olive oil, fern greens, and military dressing-inspired colors dominate this trend. These shades are not only stylish but also practical, embodying a sense of rugged elegance.

How to Style:

  • Outerwear: Military-style jackets in olive oil or fern green are perfect for braving the chilly weather.
  • Casual Ensembles: Combine military-inspired pieces like cargo pants with softer textures for a balanced look.
  • Layering: Use these earthy tones as a base layer, adding brighter accents to create depth.

Storm Front: Embracing Moody Neutrals

The Storm Front palette features dark grey, mid blue grey, and foggy moon grey tones. These moody neutrals bring a sense of calm and sophistication, reminiscent of stormy skies and misty mornings. They are perfect for creating a minimalist yet impactful look.

How to Style:

  • Office Wear: Dark grey suits or mid blue grey blazers offer a polished and professional appearance.
  • Casual Days: Opt for foggy moon grey sweaters and jeans for a laid-back, chic vibe.
  • Accessories: Enhance your outfits with grey-toned scarves, hats, and gloves for a cohesive look.

Quiet Luxury: Subtle Elegance

Quiet Luxury is all about understated elegance with beiges, white swan, and soft neutral pinks. This palette exudes a sense of calm and refinement, perfect for those who appreciate subtle sophistication.

How to Style:

  • Workwear: Beige blouses and white swan trousers create a clean, professional look.
  • Evening Attire: Soft neutral pink dresses or skirts bring a touch of grace to any event.
  • Loungewear: Enjoy the comfort of neutral-toned loungewear that still looks stylish.

Want the scoop on everything trending this season for retailers? Download our free Buying & Trend Guide! 

Shop all of these trends and MORE on Hubventory, the wholesale platform made by the industry, for the industry:

Featured Posts